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Regional Prosperity

Prosperity Indicators

Ranking Among 27 Canadian Metropolitan Areas (2006)*:

  Period Result National Rank Provincial Rank
Current GDP 2006 $21.5 billion 10th 4th
Real GDP Growth 1997-2006 40.8% 6th 4th
Employment Growth 1996-2006 26.8% 6th 4th
Full Time Employment 2006 82% 10th 4th
Participation Rate 2006 71.5% 4th 2nd
Employment Rate 2006 67.7% 5th 2nd
Manufacturing (% of total labour force) 2006 24.7% 2nd 2nd
Unemployment Rate 2006 5.2% 11th 2nd
Median Employment Income 2005 $31,100 4th 3rd
Median Employment Income Growth 1999-2005 16% 12th 3rd
Net Inflow of People 2001-2006 5.1% 6th 3rd

*Statistics are based on the Kitchener Census Metropolitan Area, which includes Cambridge, Kitchener, Waterloo, North Dumfries and Woolwich.
  • The growth rate of the Waterloo Region is nearly twice the Canadian average. The growth rate is reflected in a workforce growth rate of 14.1% between 2001 and 2006.
  • The nearly 41 percent growth in GDP from 1997 to 2006 ranked sixth among Canada’s 27 metropolitan areas.

Provision for Continued Growth: A Regional Growth Management Study

With a current population of over 500,000, the Waterloo Region is now the 10th largest urban area in Canada and the 4th largest in Ontario. Given this tremendous growth, and the challenges that growth can sometimes create, Waterloo Regional Council initiated the development of a Growth Management Strategy entitled "Planning Our Future." The Strategy identifies where, when, and how future population and employment growth should best occur. Focusing on both urban and rural communities in the Region, the Strategy - which is consistent with the Province's "Smart Growth" principles – also seeks to preserve and enhance high quality of life and strong community values.

The Growth Management Strategy contains several key elements:
  1. Enhancing the Natural Environment
  2. Building Vibrant Urban Places
  3. Providing Greater Transportation Choice
  4. Protecting the Countryside
  5. Fostering a Strong Economy
  6. Ensuring Overall Coordination & Communication
Other key content in the Strategy relevant in investment includes:
  • A projected population of 729,000 by 2031
  • A projected 130,000 new jobs by 2031
  • Reinforcement of growth of city urban cores
  • Rapid transit, central transit corridor priority
  • Increased development incentives
  • Focus on brownfield development
  • Maintainenance of urban/rural boundaries
  • Conservation reserves
  • Future expansion of employment lands


“The model for Canada’s economic future: Waterloo Region”

“… it has relied on a century of change and innovation to produce one of Canada’s strongest economies. It’s a knowledge capital with a thriving entrepreneurial culture. It’s our future. If Canada is to prosper beyond the current commodities boom, we must learn from Waterloo’s success, or risk becoming a global economic backwater.”

Globe and Mail, Report on Business, April 25, 2006